Project Management Failure Essay Example

Project Management Failure Paper PROJECT MANAGEMENT FAILURE: MAIN CAUSES by Soraya J. NetoAlvarez A Graduate Research Report Submitted for INSS 690 In Partial Fulfillment of the Requirements of the Degree of Master of Science in Management Information Systems ` Bowie State University Maryland in Europe March 2003 TABLE OF CONTENTS Page ABSTRACT LIST OF CHARTS AND TABLES CHAPTER I LITERATURE REVIEW Understanding Failure The Systems Failure Method II METHODOLOGY Sample Selection Procedure Limitations III PROJECT MANAGER (PM) CHALLENGES Managing People The Organizational Challenge Lack of Resources Lack of Clear Vision and Objectives Lack of Training Project Size Lack of User Involvement IV ANALYSIS AND DISCUSSION V CONCLUSION RERERENCES APPENDICES A. Interview Protocol 1 1,2 2 3 3 3 4 5 5,6 7,8 9 9,10 10,11 11,12 12,13 13-15 16 17 18 18 iii iv II ABSTRACT In the business world, â€Å"problems† can be looked as opportunities to improve the processes that contribute to business objectives. Information Systems and Technology (IS/IT) play a very important role in the daily operations of most businesses; hence, the development of such systems has become very important. There are well known models designed to guide Project Managers throughout the development and successful completion of these projects. However, many IS/IT projects continue being reported as â€Å"failures†. We will write a custom essay sample on Project Management Failure specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Project Management Failure specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Project Management Failure specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Studies suggest that a great deal of responsibility lies on Project Managers who need to focus on their interpersonal skills to get people to accomplish the work. Nevertheless, technical skills play a very important role in project development; learning from hard lessons can avoid repeating mistakes as well as developing tools for analyzing, predicting, and taking actions to prevent failure. III LIST OF CHARTS AND TABLES Page Chart 1 – Major Causes of Project Failure Chart 2 – General Dynamics Partial Organizational Structure Chart 3 – Success by Project Size Table 1 – Common Causes for Project Failure 6 8 12 13 IV CHAPTER ONE LITERATURE REVIEW Information systems projects continue to fail at an alarming rate, according to a 2001 Standish Group study; only 16% of all projects are fully successful, 84% fail. Failed IT projects cost US companies an estimated $145 Billion per year causing serious business problems. Many research studies have been conducted to determine the reasons for project management failure. Project Managers (PMs) are usually held responsible for the success or failure of their projects; therefore, most studies revolve around PMs skills. The development and design of a project requires skills that range from soft people skills to sophisticated technical skills. This study looks at the main reasons for project failure, and analyzes whether they pertain to soft or hard skills. Before discussing the reason for project failure, it is important to define â€Å"failure† in the context of project management. Understanding Failure Failure does not always have to be negative; it can be a positive experience if the procedures involved in the failure are analyzed and corrected. If one does something always right, there is no opportunity for learning. Failure gives opportunity for learning from previous mistakes; therefore, improving the decision making process. â€Å"When one does something right, one only confirms what is already known: how to do it. A mistake is an indicator of a gap in one’s knowledge. Learning takes place when a mistake is identified, its procedures are identified and it is corrected† (Ackoff 1994). The idea is to take advantage of the failure and turn the negative feeling around by analyzing what went wrong and 1 correcting it for future times. In project management, a project is onsidered â€Å"failure† when results don’t match initial objectives; common reasons for project failure are budget overruns and time overruns. Understanding why projects are not completed on time and/or go over budget can help correct the problem. For instance, a recent study conducted by Spikes Cavell (Lytinen 1999) shows that a successful practice to overcome time overruns is implementing meeting miles tones. Analyzing failure is not always that intuitive, so PMs are starting to apply the system failures method to information systems analysis to prevent project failures. The Systems Failure Method The aim of the Failures Method is to investigate some identified failure to learn what aspects of the situation may have led to the failure occurring. The investigation consists of comparing â€Å"ideal† models against the real-life failure situation. This comparison is expected to reveal discrepancies between the two, highlighting areas of concern. These discrepancies can then be interpreted in relation to the failure situation and conclusions can be drawn. (West 1998) Investigating whether failures can be avoided, or reduced by some degree, is certainly a worthwhile effort. Studies suggest that most IS project disasters are avoidable (Heekens 2002). Many times, warning signals occur long before an information systems project has begun to fail. History has shown that software projects are far more likely to be successful if they are highly focused and built upon well-understood technology (Heekens 2002). 2 CHAPTER TWO METHODOLOGY This study was designed to identify the main causes for project failure. Interviews with Project Managers from General Dynamics Systems Integration Management Office (SIMO) were conducted. Data gathered from interviews was analyzed and corroborated with previous surveys and case studies on project failure. Sample Selection In order to find out common reasons for IS/IT projects failure, Project Managers from the SIMO office were interviewed. Participants were composed from a diverse socioeconomic background including Black, Hispanic, and White. Their ages ranged from 30 – 55 years old. Each participant had at least five or more year’s experience in his or her profession. Procedure The interviews took place during August – September 2002. The interviews were conducted in person during lunch breaks. Project Managers were given a survey (shown in Appendix A), and asked to list the main reasons for project management failure. Later individual appointments were scheduled to discuss answers in more detail. Results were then combined and analyzed. A table containing the most frequent causes for project failure was produced (See Table 1 Discussion Section). The table serves as a discussion tool, and it shows the type of skills (soft or hard) related to the reason for failure. Common reasons for project management failure are discussed and analyzed in detail. Discussion points are reinforced with statistical data. Limitations Unfortunately General Dynamics does not require Project Managers to have any type of formal Project Management training, so most PMs have little knowledge of Project development techniques and models. General Dynamics’ main customer is the US Armed Forces; therefore some requirements are unique. A larger sample is required to include other companies that have customers from different industries. Farther research could include companies from other countries as well. 4 CHAPTER THREE PROJECT MANAGER (PM) CHALLENGES Managing people Managing a project is not just about accomplishing tasks, but getting people to accomplish the work. One of the major challenges for a Project Manager (PM) is managing people. Most Project Managers have the technical skills required to manage a particular project, but not everyone has the interpersonal skills required to manage people successfully. A PM has to communicate with people inside and outside the organization, and be able to speak their languages. When dealing with top management and stakeholders, the PM should address how the system will contribute to business objectives, and highlight initial investment and return on investments figures. They want to hear the project in terms of profits to the company. Their reason for launching a project is to make money or to save money, so the PM should focus on the financial aspect of the project. When dealing with team members, the PM is esponsible for fostering teamwork. Usually the team consists of people from different departments who have their own priorities, and departmental interests. The PM faces the challenge of getting team members to share a common objective and focus on what is best for the project itself and not each individual department. For a project to be successful, everyone should pull in the same direction and towards the same vision. According to Fortune (1 997) â€Å"You don’t get people to buy into a vision, you get them to enroll†. Once again, it is on the 5 PM to inspire team members to take ownership of the project and do their best to lead the project to a successful completion. When dealing with engineers, scientists, and computer experts, it is crucial for the PM to remain focused on the business objectives. It is very easy to lean towards the state of the art technology, even if it does not add value to the business. The PM has to look at the system technology from the business perspective. If it does not contribute to the efficiency of business processes, there is no need to spend the extra money. In 1998, the French computer manufacturer and systems integrator, BULL, contracted an independent research company to conduct a survey in the UK to identify the major causes of IT project failure in the finance sector (Linberg 1999). Interestingly enough the survey reveals the major causes of project failure during the lifecycle of the project are a breakdown in communications (57%), a lack of planning (39%) and poor quality control (35%). See Chart 1. Chart 1 6 The Organizational Challenge Most companies have some type of hierarchical organization, which may undermine the authority of Project Managers (PMs). For instance, having PMs report to a section leader, who is under a team chief who reports to a department manager who also reports to someone higher, may delay communication among team members from different departments. Ideally, PMs should be able to control the company’s resources needed to accomplish their projects, and directly supervise their teams. Unfortunately, in the real world PMs have little or no authority, so they have to rely on the official process for communicating their needs across the organization. This cross-organizational communication can result in delaying project tasks, which can ultimately bring the project to failure. The field study conducted in the General Dynamics Systems Integration Management Office (SIMO), Project Managers were asked to give the most common reasons for project failure. Survey results indicated that 75 percent of Project Managers are unhappy with the current structure of the company, and list it as the top reason for not accomplishing their projects on time. General Dynamics is broken down into departments; each department has its own manager, and the department is further broken down into sections managed by section supervisors. See Chart 2. 7 Site Manager IT Manager Engineers Dept. Training Division Personnel Manager Acquisitions Systems Integration Office Chief Project Manager Project Manager Project Manager Project Manager Chart 2 General Dynamics Partial Organization Structure The System Integration Management Office (SIMO) has a team chief who is responsible for communicating with other sections and departments. When interviewed Project Managers pointed out the inefficiency of going through the team chief to coordinate tasks with other departments. As Project Managers, they believe that a flat organization would be the ideal because they would have the authority to contact other key players themselves. By coordinating the tasks themselves, they increase the accuracy of the information, and make changes in the schedule as needed. More than 50 percent of General Dynamics Project Managers attribute the success of their projects to the good personal relationships at work. In most cases, they don’t follow official communication channels. They establish good relationships with people from other departments, and approach them directly whenever they need to get the job done. This shows the importance of good interpersonal skills, but also reiterates the need for an organization structure that facilitates communication across the company. Lack of Resources Project managers face the challenge of coordinating the use of valuable resources when other people seem to have higher priorities. Not having control 8 ver resources can cause the project to fall behind schedule and subsequently to fail. A survey conducted by IT Cortex (Lytinen 1999), on â€Å"Reasons for Project Impaired Factors† conducted among 365 IT managers from companies of various size and in various economic sectors showed that lack of resources is one of the main reasons for project failure followed by lack of executive support. It is interesting to point out that lack of IT manag ement and technology illiteracy was at the bottom of the list, showing soft skills superceding technical skills. When competing for resources it is important to document the days and times resources are available, and try to accommodate the needs of the project during these times. Organizational skills play a very important role in managing resources successfully. Lack of Clear Vision and Objectives Not understanding the true needs of the company can prompt supervisors and project mangers to jump to a quick solution, decreasing the chances for selecting the best solution. Solution jumping can take place in the department where the problem/opportunity is identified, or by the Project Manager himself/herself. An example of a department jumping-solution is when instead of describing the problem, a solution is drafted and turned into a project requirement. For instance in a manufacturing company, the head of the production department requests to start up a project for the creation of an additional production line to meet customers’ demands. Once the PM starts identifying the true needs, he/she realizes that the real problem lies in the existing production lines that are not performing at optimal levels. In this case, 9 the real need and perhaps the best solution to the problem is to focus on the other production lines first. Sometimes the PM feels the pressure to get the project started right away without understanding the true needs of the company. Without this true understanding, it is very difficult to select the best solution to the problem. General Dynamics ensures its PM’s are familiar with the company’s needs by holding weekly meetings to discuss and debate new and ongoing projects, increasing the odds for selecting the best solution, and keeping projects on schedule (Heekens 2002). Banco Itamarati, a privately held Brazilian bank, attributes the success of its IT project to clear vision and documented specific objectives. The company produced an annual net profit growth of 51% and moved from 47the to 15th place in the Brazilian banking industry (West 1998). Lack of Training – The â€Å"Accidental Project Manager† Phenomenon Researchers at Athabasca University’s Centre for Innovative Management in Alberta, Canada, conducted a global online study on project failure. As part of the study, a large-scale online survey was posted to key websites on the Internet and distributed via e-mail to 40,000 executives, project personnel, and consultants involved in managing or directing public and private sector projects. The researchers received 3,156 responses (7. % response rate). Results indicated that project failure dominates all sectors, and more than half of PMs have little or no formal training to deal with the complexities of today’s projects. (Res 2001) In addition, the study indicated that company executives continue to underfund project management; they view the job of a Proje ct Management as 10 an add-on to an employee’s job description, thus creating â€Å"Accidental Project Managers. † Furthermore, 75 percent reported that projects consistently came in late and over budget, and that management tools, techniques, and methodologies were rarely applied to projects. Project Size A research study conducted by the Standish Group in shows that small projects are more likely to succeed than large projects. Typically, as project size increases, cost increases as well, and its chances of success decreases. Extra features and functions may decrease the likelihood of success. Results show that projects costing less than $750 K had a success rate of 55% while projects budgeted over $6M were successful only 8% of the time (See Chart 3). Some IS projects should be segmented into smaller subprojects to increase the likelihood of success. Pilots can be used in this case as relatively inexpensive methods to provide a â€Å"proof of concept† for an application before additional resources are allocated. This is especially useful when it comes to the use of new technology. One of the biggest mistakes a company can make is using a new technology on a highly visible and large project. A $100 million project should not be started with any technology unless a $10 million project has used it first, and a $10 million project should not be conducted until a $1million project has been completed (Glass 1998). New technology is notorious for having software bugs. Big projects should be broken down into small, low visibility projects, where problems are easier to address before it is unleashed on a larger project. 11 Success by Project Size Over $10M $6M to $10M $3M to $6M $1. 5M to $3M $750K to $ 1. 5M Less than $750K 0% 10% 20% 30% 40% 50% 0% 8% 15% 25% 33% 55% 60% Chart 3 Lack of User Involvement A Standish Group survey (2001) shows user involvement as the number one reason for successful projects followed by executive management support, and a clear statement of requirements. One of the participants in this survey was the IT executive manager from a Hyatt Hotel. Hyatt implemented a system that allows customers to dial from a cellular airplane telephone at 35,000 feet, and check into your Hyatt room, schedule the courtesy bus for pick up, and have the keys to the room waiting at the express desk. This new reservation system was ahead of schedule, under budget, with extra features. Hyatt had all the right ingredients for success starting with user involvement, management support, clear requirements, proper planning, and small project milestones. 12 CHAPTER FOUR ANALYSIS AND DISCUSSION The results of compiling the main reasons for project failure from different surveys and case studies are hown in Table 1. Although no percentages are shown, the reasons are prioritized from most common to less common. It is also indicated whether they pertain to soft skills or technical knowledge. As shown in Table 1, the top two most common reasons for failure pertain to soft skills (lack of user involvement, and lack of management support), but there is also a good balance of soft skills and technical knowledge. This shows that both are important, and one cannot focus just on the soft skills or the technical knowledge. Managing projects is not all science. Project management involves working with people, and getting people to accomplish the work. Common Reasons for Failure Lack of User Involvement Organizational Structure/Lack of Mgmt Support Lack of clear vision Unable to Manage Team Unable to Cope with Project Size Lack of Training Lack of Resources X X X X X Soft Skills X X X Technical Knowledge Table 1 Common Causes for Project Failure From Most Common to Less Common 13 Lack of user involvement deals mainly with soft skills because the Project Manager needs to schedule appointments to interview users, and get them to buy into the project. Sometimes project mangers can face resistance from users who do not like change. PMs have to use their interpersonal skills to assure users that they will benefit from the new system. In addition, it is important to make the users feel they are part of the project and their input is highly valuable for the overall success of the project. Organizational structure/lack of management support also deals with soft skills because Project Managers need to adjust to the company structure, and be able to find effective channels of communication. In order to get all the key players involved, project mangers need top management support to schedule meetings, and to use the company’s resources. Lack of clear vision deals more with critical and analytical skills; the Project Manager is expected to understand project requirements, and convey these to the rest of the team. It is important to grasp the true needs of the company and to ensure that the project meets the business objectives. Unable to manage team deals with soft skills since Project Managers are in charge of getting the teams together and motivating every member to excel within the project. Unable to cope with project size deals with technical knowledge and the ability to break complicated tasks into smaller manageable modules. Complex projects can be compared to math problems; solving complicated math problems requires breaking the problem down into small pieces, and solving it step-by-step. 14 Lack of training deals mainly with technical knowledge; Project Managers need to understand different models used for developing and designing systems; recurrent training is also important due to fast technological advances; knowledge of management tools is necessary to facilitate planning and tracking of project tasks. Lack of resources can require both soft skills and knowledge of the systems. Competing for resources requires coordination with other users. This coordination can be accomplished by communicating the project needs well in advance. Scheduling resources also requires technical knowledge to know which resources are needed and when they can afford to go offline without inconveniencing other users. 15 CHAPTER FIVE CONCLUSION A Project Manager is like a bridge that links key pieces together, and in order to reach pieces effectively he/she needs to have a balance of soft skills and technical knowledge. Some pieces need to be handled with soft skills, especially those that depend heavily on people to accomplish the work. Other pieces need to be addressed logically and precisely, such as instructions given to programmers and engineers for system implementation. Project Managers need to be able to learn quickly and become familiar with the needs of the company and the business objectives. It is important for a Project Manager to keep a positive attitude even when projects fail or are cancelled. Failure should be seen as an opportunity to learn what went wrong and could go wrong again if not corrected. Project failure can ultimately lead to success if it provides insight, and encourages learning. According to an article in the Journal of Systems and Software (Lingberg 1999), struggle and challenge are part of the learning process. Many organizations have used an IS project failure as a method to improve the next version of software or on a completely different project. The key point to be made with this notion is: if you lose with an IS project, do not lose the lesson. Not every IS failure can be labeled as a â€Å"failure†, especially if lessons can be learned and applied. 6 REFERENCES Ackoff, R. L. , 1994, It’s a Mistake! Systems Practice, 7, 3-7. Fortune, J. , Peters, G. (1997). Learning from Failure: The Systems Approach John Wiley Sons, Inc. Heerkens, G. R. (2002). Project Management. New York: McGraw-Hill Lytinen, K. Robey, D. (1999). Learning Failure in Information Systems Development: Info Systems J. 9, 85-101 Linberg, K. (1999). Software Developer Perception s about Software Project Failure: a case study: Journal of Systems and Software, 49(2-3), 177-192 Parker, W. (2003). WorkStart Net: The Eight Keys to Project Management Failure. Retrieved March 2003, from WorkStar Web site: http://www. workstar. net/library/pm1. htm Results of World’s Largest Study on Project Management: Athabasca University Study Indicates High Rate on Project Failure and Accidental Managers in Today’s Organizations. (2001). Retrieved December 15, 2002, from Athabasca University Web site: http://www. athabascau. ca/media/mba_pm. html Ross, J. , Weill, P. (2002). Six IT Decisions Your IT People Shouldn’t Make: Harvard Business Review, 80(11), 85-91. Satzinger J. , Jackson, R. , Burd S. (2000). Systems Analysis and Design in a Changing World. Course Technology MA. Spot Light on PM Training: Global Study Cites Problem of â€Å"Accidental† Managers. (2001, December). PM Network: Project Manager, 15 (12), 8 The Standish Group Report Retrieved December 2002, from http://www. scs. carleton. ca/~beau/PM/Standish-Report. html West, D. (1998) The systems Failure Method and its Potential Use in Information Systems Analysis: Computing and Information Systems, 5, 135-38. Wiegers, K. (2003). Know Your Enemy: Software Risk Management. 1-9. 17 Appendix A Interview Protocol Project: Reasons for IS/IT Project Failure Time of Interview: Date: Interviewer: Interviewee: (Description of Project) Questions: 1. What is your professional background as Project Manager? 2. What is your educational background? 3. How many projects are you currently managing? 4. List the project management models/methods that you use to manage your projects 5. List the major challenges that you face as Project Manager to successfully complete your project. 18

Vermont Teddy Bear Case Essay Example

Vermont Teddy Bear Case Essay Example Vermont Teddy Bear Case Essay Vermont Teddy Bear Case Essay Although Vermont Teddy Bear is a company with a rich track record in the business of last-minute gifts, its mission statement lacked its basic goals and philosophies that aim to shape its strategic posture. Vermonts mission statement clearly speaks to someone who is well acquainted with what the company does and what it sells, which is in my opinion a crucial point that the company missed when they addressed its customers. The following points provide an insight on what went wrong when Vermont decided to formulate its mission statement: * The Basic Product the company sells: Vermonts mission statement clearly failed to mention the type of product they sell. By defining the product the company simply distinguishes its offered products from competitive products of similar nature provided by other competitors in the market. * The companys targeted customers In this element, the company mentions who are its customers or potential customers. What will it do to serve them and how will its customers find this company different from the other companies or competitors who provide similar products in the market. Although Vermonts mission statement might have implied that it is currently targeting American customers through :The Vermont Teddy Bear brand represents the rich heritage of the Great American Teddy Bear begun in 1902. , yet this contradicts with the companys current plan in which it intends to exploit international markets, in other words, the company should revise its statement to include potential customers too. * The Technology applied: By defining technology, the company tells its current technology that it uses in making its products i. . whether state of the art technology or hand-made technology. It also tells about the unique ways in which its products are technologically more advanced or distinguished then their alternates. Nevertheless, it is worth noting that the word craftsmanship found in the companys mission statement might tell that the companys products are hand-made, which distinguishes it from other players in the industry, given the fact that most stuffed toys to day are manufactured. The Companys concern for survival, growth and profitability: Vermont failed to fine the means it seeks to survive in the longer run given the fallback they are currently going through. It not merely lists them out but also defines the logic behind them and how will the company strive to achieve them; these goals serve as economic indicators for the companys performance, and hence indicates how far the company is from satisfying the principal claims and desires of its employees and stockholders. The Companys Philosophy: By defining philosophy, the company defines its way of working, its culture, its beliefs and how it sees work to be carried out. it is also an analytical way of defining the norms of which it runs. In my opinion, the companys mission statement had covered the companys creed through the following: We will strive to wholesomely entertain our guests while consistently exceeding our external and internal customer service expectations. * Concern for public image Concern for public image is a wide term that includes not only the corporate social responsibility but the overall impact of the actions taken by the company on its image, which in my opinion was totally dropped when formulating Vermonts mission statement. * Companys self concept By defining the self concept, the company shows the outside world its core strengths and the place it sees itself in the future. When reviewing Vermonts mission statement, it is clearly evident that the statement failed to express the companys core strengths in terms of the entrepreneurship capabilities and a robust distribution channels. In light of what was mentioned above, I suggest that Vermont should revisit its mission statement, the following statement will help the BOD in their plans for the company: Become number one instant gift solution in the USA in the next 20 years. We design and manufacture the best teddy bears in America. We satisfy customer needs through product differentiation, we offer exclusive hand-made teddy bears to premium customers as well as providing convenient products to the other customers. Speed and easiness of delivery of our products will be respected along with premium quality. Monthly Measuring customer satisfaction will be our main tool for maintaining our market positioning and for our continuous development for our brand and products. While achieving our mission in owning a profitable business, we will strive to being ethically, legally, and environmentally responsible while remaining fiscally sound. Vermonts external environment consists of three components: its operating, industry and remote environment. In these three environments, there is a chance that one of its external environments may change. All of these environmental sectors affect the companys operations both on the local and international level, and its very possible for change to occur (as witnessed throughout the case study). Operating Environment: Competitors of Vermont Teddy Bear could be subdivided into three categories: * Major plush doll manufacturers such as Mattel and Hasbro were considered competition in this sub segment of the toy industry. * Other bear manufacturers including Steiff of Germany, Dakin, Applause, Fiesta, North American Bear, and Gund, the leading market of toy bears. Variety of other special occasions greetings such as flowers, candy, balloons, cakes and other gift items that could be ordered by phone for special occasions and delivered next day. As for Labor, and given the massive production the company is required to undertake to meet its customers needs especially in special occasions such as Christmas, Valentines Day amp; Mothers Day , the company heavily relied on outsourced home worker s who performed production functions at their homes and hence were treated as independent contractors. Although these home workers/independent contractors allowed the company flexibility in meeting heavy demand as mentioned earlier which allowed them in scheduling their hours of work, home workers were free to reject or accept any work offered by the company which might make the company vulnerable to failure in meeting its customers heavy demand especially in high season sales. The company maintains a solid HR system through a strong built bear culture among employees. The companys manpower do not belong to any unions which eliminates any Labor issues. n the credit side I believe that the company does not face any problem with external financing; the company has two sources of financing, equity through issuance of shares since it is a traded company in the New York stock exchange market, in addition to debt and leasing which can be provided through commercial banks and leasing companies, which in my opinion is not a viable point for Vermont as it already consumed most of its credit li mits lately, comparing with its competitors who had greater financial resources. Historically, the companys focus had been to design and manufacture the best teddy bear made in America, using American materials. This philosophy was modified significantly in 1998 with the companys decision to explore the offshore sourcing of materials and manufacturing alternatives in an effort to lower the companys cost of goods sold and to broaden its available sources of supply, in my opinion such change would diverse the companys dependence on American supplies or raw material, now that it has a wide pool of international suppliers which will give the company a significant bargaining power in terms of cost and quality. Although many teddy bear producers define their product as toy and marketed solely to children. The company marketed its bears as an attractive gift or collectible for both children and adults which enabled the company to penetrate a wide-ranged customer pool, including children, young and old people whether males or females. If the company considers going globally, the company might face problems when addressing global customers, such Anti-Americans who might avoid buying the companys products knowing that it is an American product, especially that the companys competitive advantage stems from their origin, being one of the earliest producers of teddy bears in America. Industry Environment: Barriers to entry into this industry is there, evidenced by the challenges that Vermont along with the other current players face in the market, such as economies of scale, product differentiation, capital requirements and access to distribution channels. Given that both the stuffed toys and last-minute gifts markets are already saturated, I believe that the possibility of entry of a new player to the said markets is quite difficult, unless this new player intends to acquire an existing company to capitalize on its position in the market. For Vermont and as discussed earlier, the company had recently shifted to rely on various suppliers from local markets and different countries in its raw material in an attempt to reduce its costs, yet it was implied that it still relies on an American supplier-who happened to be the only eye maker left in America-in attempt to produce the ears with domestic materials, this might give this supplier some bargaining power to exert on Vermont. Last minute gift customers normally lack the power to force down prices or play competitors off against each other, this is mainly attributable to that Vermonts industry is a fragmented one, and last minute shoppers are ready to pay anything to acquire a gift due to time constraints which disable them to consider or make comparison with other competitors products; they will simply buy the first thing their eyes lie on to buy that gift especially in special occasions and events. Capitalizing on what was said earlier, Vermonts Teddy Bear as a product had several substitutes including toy bears, stuffed dolls or animals, flowers, candy, balloons, cakes and other gift items which in my opinion deserve the most attention strategically. To my opinion, and given that the Industrys competitors are numerous and that the industry growth is slow, Vermont is facing an intense rivalry from its competitors which the company should focus on strategically in the future. Remote Environment: The remote environment is what originates beyond the daily operations of Vermont. The remote environment is made up of five factors that are not influenced by a single company. These factors are economic, social, political, technological and ecological. Although these factors cannot be affected by Vermont, they can definitely effect the operations of the company. These must be all considered by the company when working with the market. Over the next twenty years, there are several changes that might take place in the remote environment. Since technology is not an important factor in this industry the company might disregard it when formulating its strategy. Political factors are quite stable on the local side yet if the company considers going global it must take these factors into consideration, for example if changes occurred in laws and regulations with respect to Foreign Direct Investment (FDI), they must make changes to meet Political standards. Ecological factors also might cause several issues; although the companys manufacturing practices are environmentally sound, other factors might be an issue (for example global warming) given the fact that the company owns and operate a factory at which it produces its products, then the energy used by the company to produce its products must e modified in order to meet ecological standards. To be sustaining in the market, Vermont should encourage the knowledge of the internal environment that affects its business. There are many internal factors that impact Vermonts performance; these factors constitutes of the companys competitively important resources and capabilities. Unfortunately reso urces whether tangible or intangible are scarce by nature and it will be a great challenge for the company to manage their resources in order to gain the competitive advantage. Tangible Assets: The company operates and owns a fully integrated facilities including retail stores, manufacturing and distribution facilities in a 62,000 square-foot building on 57 acres that the company owns; * The manufacturing/production facilities included a state of the art packing and shipping equipment; * The companys call centers had state-of-the art technologies including PC terminals and very high tech telephone switching equipment that allowed the company to handle significant call volume; * The company installed a new telephone system, which improved its telemarketing operations and was designed to accommodate future growth in telephone call volume; * The company had a high-tech shipping system, including state-of-the art multicarrier software so that if a major carrier like UPS went on strike, it could immediately make adjustments; * In 1998 the company succeeded to secure a source of finance amounting $600,000 (in the form of equity investment that was injected by Shepherd Group) which will provide working capital for the company to pursue growth in the Bear-Gram channel and to maximize the benefits of importing raw material; * The company had launched an extensive website including pictures of the product in 1997 where its customers are eligible to place their orders online, which was part of the companys computer network of approximately 250 workstations that linked order entry with sales and accounting systems. Intangible Assets: * The companys name in combinatio n with its original logo was a registered trademark in the United States including The Vermont Teddy Bear Company, Bear Gram, Teddy Bear Gram and Make-A-Friend-For Life; * It owned the registered trademark Vermont Teddy Bear in Japan; * The company claimed copyright, service mark, or trademark protection for its teddy bear designs, its marketing slogans, and its advertising copy and promotional literature; Organizational Capabilities: * The companys manufacturing practices were environmentally sound. The company sought to use the best available materials for its bears; * The companys products were sold with a Guarantee for Life under which the company undertakes to repair or replace any damaged or defective bear at any time; * The companys products were designed in such way to a certain event or occasions, the company even provided outfits to individualize the customers bears or to emphasize certain relevant characteristics of the receiver; * The company was primarily know for its Bear-Gram delivery service, where customers could send the gift of a Vermont Teddy Bear by placing an order through the companys 800 number or online, providing its customers with an instant and spontaneous solution for the perfect gift especial in events and special occasions; * Since its inception in the 80s, the companys main focus was to design and manufacture the best teddy bears made in America, using American materials and labor, which helped the company to build up a strong and extensive custome r base; * The companys decision to explore the offshore sourcing of materials was a brilliant and a dynamic solution for lowering the companys cost of goods sold and reducing the suppliers power over the company; * The company has a wide range of products that suits both premium and regular customers; it has its handcrafted 15-inch classic teddy bears as well as its manufactured bears, in addition to other items related to teddy bears such as clothing, jewelry and accessory ornaments; * The company strove to provide rapid response to its customer orders and complaints. It believed that as a result of the quality of its products and service, it had established a loyal customer base; The value chain analysis (demonstrated below) aim at increasing customer satisfaction and managing cost effectively; it is a systematic approach to examining the development of competitive advantage, it comprises both primary and support activities: Source: pcwin. com Primary activities of Value Chain Analysis are directly concerned with the production or delivery of a product and consist of: * Inbound Logistics: Vermonts manufacturing premises included a state-of-the-art packing and shipping equipment, in addition the company also had a three-year lease on 10,000 square foot of inventory space at a separate location in Shelburne. Exploiting offshore markets for the sourcing of its materials provided the company with a wider base of suppliers which prevented the company from dependence risks; * Operations: despite the companys 1998 move to the offshore sourcing of raw materials and which implied a significant departure from the companys historical position as an American manufacturer who uses almost exclusively American materials, the companys products were still environmentally sound; the company sought to use the best available materials for its bears. The company produced two type of products; its handcrafted 15-inch classic teddy bear for those customers who are interested in an American made product and its manufactured event or special occasion-customized teddy bears for the rest of its customers, in addition to selling items related to its teddy bears; * Outbound Logistics: The company was known for its Bear-Gram delivery services, which enabled the company to provide instant delivery services (either by air or ground delivery services) to its customers throughout the different states of America as well as outside customers such as Canada through a carrier such as UPS. In addition, the company had a high-tech shipping system, including state-of-the-art multicarrier software so that if a major carrier like UPS went on strike, it could immediately make adjustments; * Marketing and Sales: The companys extensive computer network in addition to its new telephone system enabled the company to expand its customer base not only in Ver mont but throughout the rest of the states and the world and provide rapid response to its customer orders which in turn; * Service: The company sought to respond promptly to customer complaints. Each bear was sold with a Guarantee for Life under which the company ndertakes to repair or replace any damaged or defective bear at any time; These primary activities are supported by secondary activities which help to improve the efficiency and effectiveness of the primary activities of the company and consist of: * Firms Infrastructure: it can be subdivided into three main categories: * Organizational Structure: The companys Board members and Executive Officers had solid experience in different fields including marketing, finance amp; investment; * System of Planning Finance: The company managed to secure a $3. 5 Million commercial loan to partially finance its new facility, later the company completed a sale-leaseback transaction involving its factory, this financing replace the company s mortgage and line of credit. The company had also signed a letter of intent with a potential investor for a proposed $600,000 equity investment; the company intends to direct the proceeds of the said transaction to financing its working capital needs to pursue growth in the Bear-Gram channel and to maximize the benefits of importing raw materials; * Quality Control: The company strives to maintain its products environmental friendly and was safe for children. * Human Resource Management: * The company employed 181 individuals, none of them belonged to a union which provided the company with some sort of protection against strikes; * In order for the company to meet heavy demand at holiday periods such as Christmas, Valentines Day and Mothers Day, the company depended on independent contractors/home workers. * Technology Development: The manufacturing/production facilities included a state of the art packing and shipping equipment; * The companys call centers had state-of-the art technologies including PC termina ls and very high tech telephone switching equipment that allowed the company to handle significant call volume; * The company installed a new telephone system, which improved its telemarketing operations and was designed to accommodate future growth in telephone call volume; * The company had a high-tech shipping system, including state-of-the art multicarrier software so that if a major carrier like UPS went on strike, it could immediately make adjustments; * The company had launched an extensive website including pictures of the product in 1997 where its customers are eligible to place their orders online, which was part of the companys computer network of approximately 250 workstations that linked order entry with sales and accounting systems. * Procurement: * The most relevant long-term objectives for the company are as follows: * Competitive Position: the company always strives on keeping its position as a market leader backed by designing and manufacturing the best teddy bears made in America and represent an attractive gift or collectible for both children and adults; * Profitability: sustain and increase profitability by improving the Bear-gram services that is provided through either the internet or the phone which are designed to accommodate future growth in request volume; * Public Responsibility: the companys manufacturing practices respect the environmental aspects by using the best available materials for its bears. The company uses Differentiation-focus as a generic strategy illustrated in: * Using American-made materials in its products; * The company offers a life-time guarantee; * Easy order placement and prompt delivery; * Rapid response to its customer complaints. Grand strategies are applied through: * Product Development : The company diversified the spectrum of its products to include the following: * More than 100 different bear outfits to individualize the companys bears, to emphasize certain relevant characteristics, or to personalize bears for different occasions and events; * Using recycled Ben and Jerrys ice cream containers to make the bear joints movable, a feature associated with traditional, high quality teddy bears; * Selling items related to Teddy Bears; * Selling stuffed toys manufactured by other companies; * Changing the packaging structure to ensure damage-free products and lower courier services; * Turnaround Strategy: The company exercised the turnaround strategies to survive the following incidents: Incidents| Actions reflecting Turnaround Strategy| The companys expenses increased while sales growth did not offset this growth;| * Eliminate several unprofitable marketable ventures (such as its sponsorship to NASCAR circuit race car and driver); * Reduce General and Administrative exp enses; * Change of key management position;| * The company applied a new trademark name to broaden brand appeal and take advantage of national and international distribution opportunities; * Explore new opportunities for growth through opening new retail stores and expanding the catalog;| * Focus on Bear-Gram business to expand the companys distribution channels; * Shut down retail stores to reduce costs; * Change of key management position;|

Choose any song you wish (contemporary is fine). Using AT LEAST one Essay

Choose any song you wish (contemporary is fine). Using AT LEAST one verse and the refrain, discuss the lyrics in terms of poetr - Essay Example In this analysis, the paper will consider verses two and three including the refrain. In the song, Tyrell asks his wife to accompany him to various great places such as Bombay, Peru and Ac apulco Bay, which he promises to be full of fun and joy. His convincing voice is felt in lines like â€Å"in llama land there's a one-man band/ and he'll toot his flute for you† (Tyrell, 5-6), to signify the much fun they were to have in Peru. Tyrell the singer will be the one man band who will be playing the flute to the new wedded wife in Peru. To express his love for the lady, he chooses different places full of fun, perhaps with interesting things he is sure that the wife would love. He engages her thoughts romantically by painting a romantic picture in her head. Sweet-talking her to accept his proposal, Tyrell sings, â€Å"Once I get you up there I'll be holding you so near/ You may hear all the angels cheer 'cause we're together (Tyrell, 11-12).† Not only does he show his deep l ove to the woman, but also paints a romantic picture in her head. He first asks her to come and fly away with him, and later promises that they will stay up in the sky, where he would hold her so near that she would hear the angels cheer because they are together. In Ac apulco Bay, he promises her that they will have a perfect weather for a honeymoon and beat the birds, which would bring them closer, creating more fun and happiness. He then asks her to join him and insists that they will fly together to all these places. Imagery Through imagery, Tyrell paints numerous scenes that are enticing to the woman. He creates a lasting picture in her mind that is supposed to be both romantic and appealing. Extensively, the singer uses symbolism and personification to create a romantically enticing picture in the imagination of the woman. He tells her to go with him, so that they can float down to Peru, where a one man band will play a flute for her. He creates an urge in the woman, prompting her to desire the great feeling of flying, and the music from the flute, which is most likely her favourite music instrument. Although Tyrell does not mention the band’s name, he is a singer and will probably be the band. However, to create a lasting impression and increase her anxiety, he conceals the name of the band. Moreover, he promises to take her to the sky where he would hold her very closely. The close that they would be to the sky, she would even hear the angels cheering their unison. â€Å"Once I get you up there I'll be holding you so near/ you may hear all the angels cheer 'cause we're together (Tyrell 11-12). By this, he means that even in heaven, their marriage has been approved. The perfect Ac apulco bay for a honeymoon is meant to let her know that he never settled for simple places, but the best, full of fun such as bird hunting and perfect weather. With these images in her mind, Tyrell hopes that he manages to successfully convince his women to accompany him to the honeymoon. Alliteration

The dilemma with Americas financial cliff Essay Example | Topics and Well Written Essays - 500 words

The dilemma with Americas financial cliff - Essay Example The polar bears in the arctic oceans are losing their natural habitat. A lot of species of animals have already become extinct because of their inability to survive in the climate as hot as it has got today. Besides, human beings themselves have been no less affected by the global warming. Melting of the ice caps would put a major portion of the land under water. Results of the global warming have already started to show up in the form of frequent occurrence of earthquakes, cyclones, and floods. If human beings do not immediately stop the practices causing global warming, it might be too late to take any action few years later. There is no doubt that human beings are the prime cause of global warming, and that human activities have endangered the nature in many ways. However, if human beings stop such activities, it would be good for the planet but on the compromise upon the standard of living of the human beings. In the present age, every country is striving hard to grow its gross domestic product (GDP), attain financial stability and advance its economy. These factors are very important particularly from the perspective of business. It would be very hard for the manufacturing companies to sustain if they reduce their carbon emission into the atmosphere or impose limits on its emission. Kant places emphasis on the will of an individual in a certain action rather than its consequences. Good will is the most important in Kant’s perspective. Following Kant’s ethics, the solution of the dilemma of global warming can be taking actions to protect the nature like growing trees while the practices causing global warming can be continued since the intention of human beings is to enhance the standard of living rather than destroying the nature. Deontological ethics asserts that human beings assume the responsibility to respect and protect others’ rights. Thus, human beings need to stop

IKEA Background and Analysis

IKEA Background and Analysis IKEA began operating in Sweden in 1943. The founder of IKEA is Ingvar Kamprad who is from Sweden. The previous CEO of IKEA is Mikael Ohlsson, replaced by Peter Agnefjall in 2013. IKEA is a private limited company that own by an organization controlled by Kamprad family. IKEA is an international home furnishing retailer that sells good quality design in low price furniture, bathroom, kitchen and accessories around the world. Originally IKEA only sold wallet, pens, watch, picture frame and jewelry. IKEA has grown to be largest global furniture retailers. IKEA is cooperating with more than 1,500 suppliers around the world, which is around 50 countries in designing their own furniture. IKEA trade internationally which have 341 stores in 38 countries. (Germany, United stated, France, Italy, United Kingdom, Sweden, Spain, Canada, Russia, China and others) The mission of IKEA is Offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. ÂÂ  The vision of IKEA is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them The objective is to produce affordable price of product for the customer who cannot afford to buy expensive product. Ensure the customer found what they are looking for in the store at a low price. B) An analysis of how the culture is transmitted to the employees. IKEAs employees are the most valuable resources in the organization. When employees are productive, it will help increase the growth rate. IKEA is dedicated in becoming an excellent employer for thousands of employees around the world. IKEA offers a safe and healthy environment as well as advancement opportunity for every single one of its employees. IKEA contains human rights and respect for each employee and they work in a living and strong company culture. Employees value teamwork, modesty, ease, cost-awareness and rational. They are always ready to learn and improve. IKEA encourage employees to question accepted solutions, test new ideas and see mistake as a way to grow and develop. IKEA uses VOICE (a company-wide survey) to monitor how the employees opinion on various aspects of their employment at IKEA. Every year, IKEA will ask employees to fill in the survey to inquire their dissatisfaction and what kind of motivation do they need. Based on the results from the survey can help to define areas to improve at IKEA. The IKEA Leadership Index quantifies how employees look into their managements. IKEA continue to provide a safe and healthy working environment for all their employees because the safety of employees and customers is always a main priority at IKEA therefore employees should have an adequate training before they have access to the safety gear and equipments. All employees within the retailer and distribution must undertake safety training prior to work at IKEA. Therefore, each IKEA outlet must have a risk manager who is responsible for local safety routines based on the IKEA Group Risk Manual. IKEAs employees business travels are provided with latest travel-risk information and a 24 hour global emergency service. IKEA builds strong relationships with employees to make them feel that they belong in their workplace. Well-functioning internal communication is a process which helps the employees ability to perform their tasks, to learn and develop effective leadership. Every manager has the responsibility to ensure their employees have the ability and tools to receive and understand the information given. Managers in IKEA receive support from tools and specialists available as part of the basic leadership training programmed. The IKEA Intranet consists of multi-channel such as newsletters, easily accessible notice boards and plasma screens, regular meetings and closed-circuit radio. IKEA has a web-enabled service that allows the employer to connect with employees from different countries with limited access to receive news and information about various IKEA activities. Employees in different ages or different stages in their lives might have different abilities and demand. Therefore, IKEA provide a fair working hour, responsibility, to every employee according to demographics. C) Discuss on how external and internal environment influences the organizational culture. Economical IKEA have the low cost of production therefore the price of the product is reasonable. Mainly is because the product is made in China. IKEA have better expansion to other market because IKEA have long term brand name recognize globally. Technology IKEA use the innovation of technology and systems in order to shorten the queues, tracking and scheduling the product. IKEA using environment friendly product as a potential for innovation of technologic IKEA inventor new technology that can shorten the queues that can save time The IT department will keep updating the catalogue to the website of IKEA in order easier for customer to get the latest information about the product. IKEA provide online shopping for the customer to make order directly. Customers just place a product to add to cart. By using this way it enables customers and staff saves the time. Rivalry within the industry In Malaysia there is handful of competitor in the furniture industry. Besides that, there are many of retailers in the market. There are Tesco, The court and Carrefour. On top of this many retailers some are import from China and India. Therefore they can sell at lower price in the market. This shows that the competition of the competitor in this industry is pretty high. Bargaining power of suppliers The bargaining power of suppliers in IKEA is low. IKEA has good relationship with suppliers around the world and most of them are from China which consist of 1380 suppliers in 54 countries IKEA has its own manufacturing company like Swedwood Manufacturer. Therefore it is clear that IKEA can threats the suppliers to enter into their business. Bargaining power of buyers Customers like to compare the price among the retailers. Therefore price war will happen against each other. Customer direct purchase from China also involved in the direct competition market. So the consumers have many alternatives. Bargaining power of buyer is high. Because they got many choices which manufacturers they can buy from. Threats of new entrants There are no entry barriers in the industry. But the strength of competition may repulse the potential entrants. Because they have recognize their brand name globally. Retailers only can operate a small business, they do not have enough capital besides that they lack of good relationships with the supplies, and therefore they do not have the strength to compete with IKEA. Therefore the threat of new entrant is high, if competitors want toÂÂ  invest a lot in their business for a long term. Threats of substitutes As the styles are changing according to trends. The industry move from wood to plywood, plastics even iron. As the market is becoming more concerned about environment friendly therefore many firms are practice for go green. As the basic functional demand of customers have remain the same.ÂÂ  Therefore there are no threats of substitutes. Internal environment: Training Giving employee 2 weeks of training before start work. Training is being conducted by senior manager and learning and development trainers from IKEA stores across the country. Incentive and benefits Full time employees are given full medical and dental insurance (include spouse and family members.) Paid maternity or paternity leave Employees are entitle to a discount on purchase in IKEA Salary IKEA abolish junior pay rate and introduce a new pay structure whereby ensuring one rate of pay each position regardless time with IKEA or age. Human Resources IKEA recruit employee through interview HR does the recruitment and training for the advantage of IKEA. HR is held responsible to maintain and reinforce the culture in IKEA. IKEA employees come from different background that is being shared to develop and transform their vision into a reality. HR needs to ensure that employees and managers are capable of working together towards attracting, expanding, and stimulating a pleasurable work experience. Change in Leadership Style Transformational leadership which include 4 elements. /democratic and paternalistic style. /autocratic leadership style Intellectual stimulation Inspirational motivation Individualize consideration Idealize influence Internal management IKEA practice informal management style. IKEA have to adapt their business style according to the countries culture. Performance appraisal This is the process whereby the employer evaluates the employee based on their job performance during a specified amount of time. Employee that achieves a good performance shall be rewarded accordingly. IKEA practices VOICE and leadership index too

Reality and Illusion in Shakespeares Hamlet - Appearance versus Realit

Appearance versus Reality in Hamlet      Ã‚   Shakespeare's play, Hamlet, is a tale of a young prince who must ascertain the truth regarding his father's death. Throughout the play, the fundamental theme of appearance versus reality is constant. The majority of the main characters hide behind veils of lies and deceptions, obscuring the truth to the point that nearly nothing of their actual selves are visible. The labyrinth of deception is so twisted that only Hamlet is aware of the truth, and only because the ghost of his father revealed it to him. Hamlet, Polonius, Rosencrantz, Guildenstern, and the King Claudius are all part of this circle of deception.      Ã‚  Ã‚  Ã‚   Hamlet, while more genuine than the rest, brings himself into the deceptions with his feigned insanity. At least in this case there is a worthwhile justification; his every action and word is reported directly to Claudius by Rosencrantz, Guildenstern, Polonius or any number of other people loyal to Claudius. His insanity is a clever method of protection; he will be left alone and free as long as he is not considered a threat. Though employing quite a bit of deception, Hamlet's falseness is small in comparison to that of Polonius, the royal assistant.      Ã‚  Ã‚  Ã‚   Polonius is obsessed with projecting the images of a trusting and generous father and a wise man overall, manipulating or deceiving everyone possible to serve his personal agenda. One way he attempts to improve his image is when he repeatedly waxes poetic and delivers lengthy discourses regarding life to his children. An example of this is when he is giving Laertes his blessing to leave for France and finishes with this idealistic advice, "This above all: to thine own self be true./ And it must follow... ... A.C. Quote. Literary Companion to British Authors: William Shakespeare. San Diego: Greenhaven, 1996. Danson, Lawrence. "Tragic Alphabet." Modern Critical Interpretations: Hamlet. Ed. Harold Bloom. New York City: Chelsea House Publishers, 1986. 65-86 Findlay, Alison. "Hamlet: A Document in Madness." New Essays on Hamlet. Ed. Mark Thornton Burnett and John Manning. New York: AMS Press, 1994. 189-205. Hopkins, Lisa. "Parison and the Impossible Comparison." New Essays on Hamlet. Ed. Mark Thornton Burnett and John Manning. New York: AMS Press, 1994. 153-164. Rose, Mark. "Reforming the Role." Modern Critical Interpretations: Hamlet. Ed. Harold Bloom. New York City: Chelsea House Publishers, 1986. 117-128 Wiggins, Martin. "Hamlet Within the Prince." New Essays on Hamlet. Ed. Mark Thornton Burnett and John Manning. New York: AMS Press, 1994. 209-226.

Managing and Developing People: Team Working and Management Styles

Unit 9: MANAGING AND DEVELOPING PEOPLE Task 2: TEAM WORKING AND MANAGEMENT STYLES Introduction As part of my unit 9, managing and developing people, I will be discussing and assessing the management styles and team work of a recent event I have been involved in. The event that I have chosen to base my assessment on is the Christmas disco. I have selected the Christmas disco as it was a recent event I have been involved in, where as a team we planned, organised and ran the event. By using this event, I am able to gather in depth data and draw on my own personal experiences. Team’s task The team’s task was to plan and organise and event that would be feasible within the school. The event held must make a profit, which would then be donated to a chosen charity. The event must be suitable for a school and its pupils. For this task, each member of the team was assigned and allocated a job role with each member having individual responsibilities. Team work in this assignment was vital in the organisation of the event as we not only needed to ensure that the event was successful, and that we provided and enjoyable experience for the pupils, but also we needed to make sure that we communicated well within the organisation. In order to ensure the event was a success, we also needed to work well with each other, which would create an enjoyable atmosphere for those attending the event. Brainstorm It was important for us to decide on the choice of event at an early stage, which would allow us to have plenty of time to research and organise before the event was staged. As a team we thought of a number of suggestions for an event that was feasible. After we had thought of the basic ideas we discussed each idea. This was important as we had to be sure there were good enough reasons for holding the event and that there wouldn’t be too many constraints during organisation process. Disco This type of event can cater for the whole school, which in theory could probably raise the most money. A disco can be held in the school hall as it is big enough, meaning that we don’t have to hire a venue which would be quite expensive. This event can be carried out any time of year and will not be dependent on the weather as the event will be held indoors. As well as selling tickets to the pupils to raise money, we can also sell snacks and drinks to increase the profits. We can also hold competitions for the pupils, and include the teachers in the entertainment. However for this type of event we will need extra staff to monitor the behaviour of the pupils at the disco. There will also be various health & safety procedures that will need to be followed, which is crucial to get right. Another issue is that it may be quite chaotic when the pupils are arriving at the hall and trying to take pupils tickets. This will have to be controlled and may need to stagger classes to avoid crowding at the doors. Also it may be quite expensive to hire a DJ and we may find it hard to cater for everyone’s music tastes. For this type of event there will need to be contingency plan put in place, encase we run out of snacks or drinks. Prom Prom is a very popular and enjoyable event that all involved look forward to. As this is an enjoyable event there will staff who want to attend and able to monitor the pupils. Also for this type of event we would be able to charge more for the tickets as it would be an exclusive event for the pupils. However, this event will only be available for year 11 pupils which would mean that we will not make as much money as the other events. We will also have a problem with the venue for the event. Prom is usually held at a different location, which could prove expensive or the usual venue may not want the pupils there. As it is only year 11 at this event, there is a chance that they may bring alcohol, or manage to get hold of alcohol at the venue as there is a bar. Teachers will have to attend the event to ensure that pupils do not misbehaviour at the prom. This type of event needs a lot of organising and will prove to be quite stressful and confusing. Fete For this type of event, we have the facilities available to us to hold the event, as we have a large school yard. As the event will be held on school ground there will be staff available to monitor the event and the pupil’s behaviour. We can easily make profit from selling confectionary. Also health & safety procedures can be monitored as all facilities needed are easily available through the schools caretaker. However, as this type of event will be held outside it will depend on the weather. There is a risk that we may not make money. We cannot ticket the event as it will be held on the school yard, which cannot be cordoned off and is too large an area. Also if nothing is sold at the fete we will not make any profit. Conclusion After we had looked at the reasons for and against organising each type of event, we decided that the most feasible event for us to hold would be the school disco due to the fact that business studies in previous years held one every year, and it was a successful event, with the majority of pupils attending. From this it showed us that it was an event that the majority of pupils at St. Albans enjoyed. Another reason for holding the school disco, is because we already had the facilities available and we would not have to spend money on initial equipment. We decided to organise the event around Christmas time, so we would be able to set up the Christmas disco for the years 7-11. We then created a name and logo for our chosen event. During a meeting, as a team we came up with a few suggestions and suitable logo ideas. The name and logo needed to symbolise and reflect the type of event we were going to organise. As a group we discussed all ideas and voted on a final logo design and name. We decided on the name ‘iDisco’ as it reflects what type of event we were organising and we feel plays on the idea of the well known mp3 product, iPod, as this is a musical product and music is the main feature of our event. As a team we believed that the name was different, simple and unique. Our logo is a combination of ideas. We wanted a logo that was simple but reflected our business. We agreed that our logo was eye catching and symbolised our business well. Teamwork Team working is relevant to all industries, from manufacturing to the service sector, and it is very useful in small businesses. Team working involves working cooperatively and making use of individual strengths within a group to achieve a common goal. Teams can be based around a particular product or be part of a process or service. They often cut across organisations' structural and functional divides and it is to an employer's advantage to try to recruit staff who works well in a team. Working in a team has many benefits and can give employees: * Exposure to a variety of tasks using several skills Autonomy in deciding the order or pace of work * Identity, as the task forms a whole job or a large part of the whole job * Responsibility, so team members are accountable to each other for what is produced * Valuable feedback on their work * Social contact and an opportunity to interact with colleagues * Balanced workload, as team members can help each other to even out peaks and trough s in their work * Clarity on their roles so the team can deal quickly with any problem of ‘who does what' * Achievement and satisfaction with a job well done Development opportunities, such as improving interpersonal or leadership skills There is no strict rule on the size of a team, but most successful teams have six to 15 members. If it is any larger, the team tends to split into sub-groups. Advantages of Teamwork Team working can increase product quality, encourage product innovation and make team members more autonomous and accountable. The varying skills of team members can better support the introduction of new technology and teams are often able to adapt to differing customer expectations. It can also boost employee morale, motivation, commitment and encourage employees to work collaboratively and share their skills and knowledge. As well as improving productivity, team working can maximise team members' strengths, improve delegation and reduce some levels of management. Teamwork is often introduced when costs are being cut and the workforce is being reduced, for example because of redundancies in a recession. For more information see our guides on reorganisations, restructurings and other major changes and making an employee redundant. Features of the team From the start of any enterprise, it is important that all the participants are allocated clear responsibilities for various aspects of the operation. These roles do not have to be set in stone for the whole life of the project, but can be changed around so that everyone gets experience of more than one area of responsibility. There needs to be someone who is clearly in charge, someone who chairs meetings, has the final say on decisions and to whom all the other members involved in the event. Someone must also be allocated responsibility for the role of secretary – the really important role of keeping a record of all meetings, setting agendas and communicating between all members of the enterprise. Finance is also an important area of responsibility that must be clearly allocated and managed meticulously from the outset. Other areas of responsibility might include market research, sales, publicity, logistics (booking the venue, checking electricity supplies, checking the availability of equipment and organising the post-event clear-up), catering and any other areas that are key to the event’s success. If a role is particularly large or an area of high risk such as finance then more than one person may wish to take on the role so that the area is always covered even if one member is unable to make a key team meeting or take care of an activity. Within each role, there ought to be a clear set of responsibilities. The team member carrying out that role should be set objectives and targets. There should also be regular opportunities for team members to reflect on how well they are meeting their individual targets and how they can improve their performance. Individual roles Managing Director – Aron Roden A Managing Director is the person responsible for planning and directing the work of a group of individuals, monitoring their work, and taking corrective action when necessary. For many people, this is their first step into a management career. Managers may direct workers directly or they may direct several supervisors who direct the workers. The manager must be familiar with the work of all the groups he/she supervises, but does not need to be the best in any or all of the areas. It is more important for the manager to know how to manage the workers than to know how to do their work well. Sales Manager – Christie Watkins Irrespective of the kind of business being carried out, an effective and efficient sales manager is required for higher sales values and ultimately higher profits. Be it the food industry, control panel accessories, cosmetic, automobile or even insurance industry, they all depend on the efficiency of their sales managers as they form the face of the company and are the ones dealing with the final consumer. This is why this position holds a very important place and is a crucial one for the future of the company. However, what exactly does the job description for sales manager entail. * Setting Objectives * Planning and Organizing * Overseeing Sales Team * Inventory Control Production Manager – Dominic Rowles The term â€Å"production†, is mostly linked to engineering industries and factories, and production managers are related to the management, co-ordination, planning and successful execution of the production plan, so that productivity of the firm increases and production targets are met in time. No doubt that production manager’s are key people who have the responsibility of overseeing the production process, managing the budget, ensuring the supply of raw materials and monitoring the quality of the products. Production managers can decide about the purchase of the equipments and the instruments for a firm, if they're need replacement. A production manager is involved in all the stages of production. Be it the pre-planning stage or the stage of production control and evaluation of the plans. Legal Officer – Jason Roynon Legal officers fulfil an important duty of viewing, interpreting and deciphering legal documents. Legal officer’s work within government legal departments, as counsels for corporations, and within profit and non-profit organisations. Legal officers are tasked with reading legal jargon and providing advice to the company they work for on a course of action in legal cases. In some instances, they handle court cases on behalf of their employer. They oversee real estate purchases, compliance with tax laws and state regulations, draw up contracts, and in some cases oversee company budgets and projects. Finance Manager – Wing Hong Lau A financial manager is responsible for providing financial advice and support to clients and colleagues to enable them to make sound business decisions. Financial considerations are at the root of all major business decisions. Clear budgetary planning is essential for future planning, both short and long term, and companies need to know the financial implications of any decision before proceeding. In addition, care must be taken to ensure that financial practices are in line with all statutory legislation and regulations. Secretary – Sophie Price A secretary or administrator provides both clerical and administrative support to professionals, either as part of a team or individually. The role plays a vital part in the administration and smooth-running of businesses throughout industry. Secretaries/administrators are involved with the co-ordination and implementation of office procedures and frequently have responsibility for specific projects and tasks and, in some cases, oversee and supervise the work of junior staff. Human Resources Manager – Jordan Meaney Human resource management is concerned with the development of both individuals and the organization in which they operate. HRM, then, is engaged not only in securing and developing the talents of individual workers, but also in implementing programs that enhance communication and cooperation between those individual workers in order to nurture organizational development. HRM consists, often with the help of other company areas, the nature and responsibilities of various employment positions. This can encompass determination of the skills and experiences necessary to adequately perform in a position, identification of job and industry trends, and anticipation of future employment levels and skill requirements. Staffing is the actual process of managing the flow of personnel into, within (through transfers and promotions), and out of an organization. Once the recruiting part of the staffing process has been completed, selection is accomplished through job postings, interviews, reference checks, testing, and other tools. Marketing Manager – Joe Norris Marketing executives are involved in developing marketing campaigns that promote a product, service or idea. The role includes planning, advertising, public relations, organising events, product development, distribution, sponsorship and research. The work is often challenging, varied and exciting. The responsibilities of a marketing executive will vary, depending on the size of the organisation and sector, and whether the focus is on selling a product or service or raising awareness of an issue that affects the public. Why the needs of individuals and teams conflict Sometimes the individual needs and motivating factors of employees may conflict with the needs and aims of the business. For example, in a small business there maybe few opportunities for promotion. There will be therefore be little incentive for people whose main motivation is career development. However, if the business can provide valuable experience and skill development, perhaps through job rotation, then working for that business might be seen as an important step in a career. Conflict may also arise when employees look for higher salaries and wages. Labour is often one of the largest costs of a business. If a business is trying to reduce expenditure, it may keep increases in salaries and wages to a minimum, which can have an adverse effect on employees’ motivation. Management Theorists In practise, management styles do not always fit neatly into the tree categories of autocratic, democratic or laissez-faire. There have been many other attempts to characterise different management styles and to offer advice to managers on how they can adapt their approach to get the best from their staff. Rensis Likert (1903 – 1981) Dr Rensis Likert has studied human behaviour within many organisations. After extensive research, Dr. Rensis Likert concluded that there are four systems of management. According to Likert, the efficiency of an organisation or its departments is influenced by their system of management. Likert categorised his four management systems as follows; Exploitive authoritative – system 1 In this type of management system the job of employees/subordinates is to abide by the decisions made by managers and those with a higher status than them in the organisation. The subordinates do not participate in the decision making. The organisation is concerned simply about completing the work. The organisation will use fear and threats to make sure employees complete the work set. There is no teamwork involved. Benevolent authoritative – system 2 Just as in an exploitive authoritative system, decisions are made by those at the top of the organisation and management. However employees are motivated through rewards (for their contribution) rather than fear and threats. Information may flow from subordinates to managers but it is restricted to â€Å"what management want to hear†. Consultative – system 3 In this type of management system, subordinates are motivated by rewards and a degree of involvement in the decision making process. Management will constructively use their subordinates ideas and opinions. However involvement is incomplete and major decisions are still made by senior management. There is a greater flow of information (than in a benevolent authoritative system) from subordinates to management. Although the information from subordinate to manager is incomplete and euphemistic. Participative – system 4 Management have complete confidence in their subordinates/employees. There is lots of communication and subordinates are fully involved in the decision making process. Subordinates comfortably express opinions and there is lots of teamwork. Teams are linked together by people, who are members of more than one team. Likert calls people in more than one group â€Å"linking pins†. Employees throughout the organisation feel responsible for achieving the organisation’s objectives. This responsibility is motivational especially as subordinates are offered economic rewards for achieving organisational goals which they have participated in setting. Likert’s Ideal System Likert believes that if an organisation is to achieve optimum effectiveness then the â€Å"ideal† system to adopt is Participative. Meredith Belbin (1926 -) In the 1970s, Dr Meredith Belbin and his research team at Henley Management College set about observing teams, with a view to finding out where and how these differences come about. They wanted to control the dynamics of teams to discover if – and how – problems could be pre-empted and avoided. As the research progressed, the research revealed that the difference between success and failure for a team was not dependent on factors such as intellect, but more on behaviour. The research team began to identify separate clusters of behaviour, each of which formed distinct team contributions or â€Å"Team Roles†. The co-ordinator. Any group needs a leader, an overall chairperson who can co-ordinate the efforts of all members in the team. This role calls for someone who is an effective and well disciplined organiser. The co-ordinator must be able to communictae well with others, to focus their minds and efforts on the objectives of the group as well as the job in hand. They must be able to work with and through other group members. In formal project and work teams, the co-ordinator is often appointed before a team is formed, although in informal groups a leader or co-ordinator is likely to quickly emerge. The shaper. In many ways, the shaper acts as the co-ordinator’s second-in-command, and will often take charge in their absence. The shaper can be the catalyst who turns plans or ideas into action. The role of shaper suits someone with an outgoing and dominant personality, ideally a person who is committed to the successful performance of the group and enthusiastic about the task. The plant. The innovator of the group, the plant tends to be intelligent and imaginative. It is the plant who comes up with original ideas, suggestions and proposals. Often the role of plant suits a more introverted personality who needs to be encouraged in order to contribute fully. The monitor-evaluator. Someone who analyses the ideas and plans of the group to point out inconsistencies, difficulties and flaws. The monitor-evaluator may remain on the periphery of the group, stepping into make a contribution before final decisions are made. The resource investigator. Someone who identifies and locates the resources needed to complete a task, often from sources and contacts outside the group. The role of resource investigator suits an extrovert personality keen to take on the ideas of the group. The implementer. An implementer is usually a good organiser and administrator. The implementer sees to the practical planning and scheduling of the task. The teamworker. By themselves, teamworkers do not take a leading role in a group, but rather support and encourage other group members in their roles by listening and helping. A teamworker will often help to smooth things over if there is a disagreement within the group. The completer. The group member who consolidates the effort of the group as a whole. It is the completer who ensures the group meets its targets, both in terms of time and quality. The completer is usually finicky about details, checking that the task has been completed fully and on time. The specialist. People with the specialist knowledge and skills required for the task or parts of the task. Belbin stresses the importance of each role being fulfilled in a group. If too few of the roles are fulfilled, there will be a risk that tasks may not be completed satisfactory. In small groups with a few members each member may have to fulfill more than one role. Fred Fiedler (1922 -) Fred Fiedler, an American management consultant, suggested that the ability of a manger or leader to manage or efficiently depends upon the situation facing the team. According to Fiedler, there are three critical â€Å"dimensions† or factors which have to be taken into consideration: * Position power – the power and authority given the leader by the organisation. * Task structure – the extent to which tasks and outcomes can be clearly defined to * those responsible for carrying them out, as opposed to tasks that are unclear or ambiguous. * Relations between the leader and the other team members – the extent to which the members of a team like and trust their leader, and are willing to follow his/her lead. Fielder also identifies three conditions (or sets of conditions) which can affect the effectiveness of management styles. Condition 1 where position power of the manager is high, the task highly structured and relationships with team members are good. Fiedler suggested that in this condition an authoritarian, task-centred management style is most appropriate, as relationships are already good and the manager is able to maintain control. Condition 2 in which the position power of the manager is relatively low, the task is poorly structured or ambiguous, but relationships between the manager and the team members are moderately good. In this condition, Fiedler suggested that a democratic, employee-centred management style is more appropriate in order to maintain relationships and to enable the manager to exert some influence. Condition 3 where again the position power of the manager is low and the task poorly structured, but relationships between the manager and team members are also poor. In this condition, Fiedler suggested that an authoritarian, task-centred management style is more appropriate, giving rise to more positive action and better performance than a more conciliatory democratic, employee-centred style. Victor Vroom (1932 -) An alternative contingency theory has been proposed by the US psychologist Victor Vroom. In his model, Vroom identified these five stages of management from which mangers can choose the most appropriate to their situation. 1) The manager makes all decisions and solves problems without reference to team members. 2) The manager obtains relevant information from team members, and them makes the decision or solves the problem. 3) The manager consults team members individually for opinions and suggestions, and then makes the decision or solves the problem. ) The manager consults with a group as a whole, and then makes the decision or solves the problem. 5) The manager consults with the team, and a decision is taken or the problem solved by the team as a whole. Team’s Management There are many management strategies that a business can choose to run its organisation by. However many of these strategies focus on the authoritative figure, (managing director), of t he organisation. Within the team, communication is key to ensure the success of the business, allowing information to reach all members of the team, in particular with management. Rensis Likert’s theory asserts that the most successful leaders are those who are able to establish work teams that are fully co-operative and have a high level of job satisfaction. Relating to his theory, the teams management strategy could be seen as consultative. All major decisions were first of all made and discussed by the team, but ultimately made by the managing director. This showed the confidence and trust the managing director had in the team. Using meetings to make constructive use of team members ideas and opinions, allowing participation in decision-making from the team. In this instance communication is two-way between the managing director and the rest of the team. However the strategy I agree that represents the team’s management the most, is Likert’s system 4, participative. This team management strategies states that the manager demonstrates complete trust and confidence with the team. Also through meetings, full use was made of team participation in decision-making and setting targets, as we regularly used our gantt chart to set deadlines, and discussed the issues we faced to resolve them effectively. I felt there was a supportive atmosphere as the managing director helped and advised rather than dictating and commanding. As communication flowed freely in all directions, responsibilities for decisions and performance were shared throughout the team. Meredith Belbin’s theory identifies nine basic roles which must be fulfilled for a group to be fully effective. Team roles are rarely allocated through a conscious decision process. Some roles are adopted because a member wants that particular role, either because they feel most comfortable in it, or because it fits in with their personal agenda. Other roles are adopted by members subconsciously, because their personality or temperament best suits them for the role. During our first team meeting job roles were allocated, and with many of these job roles can be instantly related to Belbin’s team management theory. The co-ordinator was instantaneously adopted by the managing director as he was an effective and well disciplined organiser. As the co-ordinator, the managing director communicated well with the team, to focus on the objective of the group as well as the job in hand. The monitor-evaluator, I feel was adopted by the sales manager as she analysed ideas and plans of the group and pointed out inconsistencies. Also the sales manager adopted the role of the plant, as she is an intelligent and imaginative individual who came up with original ideas and suggestions. Logically I think the role of the implementer was taken on as the secretary, myself. I feel as the implementer I had good organisation and administrative skills, and I planned and scheduled team tasks. The role of the shaper was taken by the production manager as he stepped in if the managing director was absent. I feel that the shaper was committed to the successful performance of the group and enthusiastic about the task. I would regard the finance director as the specialist within the group as he used his specialist knowledge and skills required for the task. The teamworker was a role that was adopted by the human resources manager. Although he did not take a leading role within the group, he supported and encouraged others in their roles. Furthermore the teamworker often helped to defuse any difficult situations or disagreements. The legal officer, I believe, took on the role of the resource investigator as part of his job was to locate resources from outside contacts, such as contracts and insurance policies. Finally, I would consider the role of the completer was adopted by the marketing manager. One of the marketing managers tasks was to create the logo for the team. Using the teams ideas, he consolidated their work to produce the logo. He ensured that the group met deadlines and checked quality of the teams work. However I feel that Belbin’s roles could have applied to each individual member of the team. Many aspects of his theory could have applied to individual tasks as well. On the other hand, I see the significance of these roles, as it allows team members to be identifiable and recognise their roles. Teams and Management Styles Ultimately, the performance if the team is the responsibility of the leader. However, any team is only as effective as the combined efforts of its members, and all members must play their part. A leader must therefore be aware of and sensitive to the varying needs of the organisation, the team and individual members. So a team leader must draw out contributions from all members by co-ordinating their activities and by making sure that they work positively towards the team’s objectives. A good leader will listen to the opinions, ideas and concerns of members. If conflict exists, the leader must decide on a course of action that is in the interests of the team and organisation. The style of leadership or management adopted by managers has an impact on employees. It can affect employee motivation and morale, and therefore affect their work, with consequences for the performance of the organisation. Obviously, any business organisation wants to get the best performance out of its workforce. A considerable amount of research has therefore been undertaken into the effectiveness of different management styles and approaches to business leadership. The underlying goal of this research is to find the style – or styles – of leadership which is more likely to encourage subordinates to work better. Theories of management have usually contrasted three styles: Autocratic In an autocratic management style, power and authority are exercised by the manger without reference to others within his or her department or team. The autocratic manger plans and controls the activities of the team, dictating what is to be done and spelling out how it should be done. Autocratic management tends to be task-centred, and more focused on the satisfactory completion of the task than on the welfare or motivation of employees. Democratic In a democratic management style, on the other hand, while power and authority still lie with the manager, plans and decisions on future activities are made by the team as a whole. A democratic manager may even delegate some power and authority for making decisions to others in the team and may encourage staff to take some independent action. Democratic management is employee-centred, being based on the theory that employees will be more motivated and work better when they are involved in decision-making. Laissez-faire A manager who adopts a laissez-faire management style allows members of the team to carry out their functions and tasks without interference. This type of manager will remain in the background, co-ordinating and supporting the work of the team members, and representing them at management settings. Leadership style analysis Initial, my first analysis of the leadership style for the team would be that our Managing Director adopted a very laissez-faire style. As this was the first team we had worked in a team with each other, but we all knew each other from the previous year, the leadership style was quite laid back and everyone was left to carry out their roles and responsibilities. Yet through regular meetings, as a team we were able to come together, review our work and our managing director was then able to co-ordinate our work. However I would now say that there was more of a democratic leadership style by the managing director. Although the managing director was the authoritative figure within the team, everyone is given a seat at the table, and discussion is relatively free-flowing. The ideas and decisions were discussed openly and final decisions were made as team. This style meant facilitating the conversation, encouraging the team to share ideas, and then synthesizing all the available information into the best possible decision. I believe that this type of leadership allowed the managing director to trust the team to make their own decisions. Through our meetings we knew what our tasks were, and our deadlines as they were organised by the managing director, yet I felt that we were encouraged to make our own decisions with our work and we were not required take their ideas. Also I felt that as a team we all involved in making the decisions and it was our company, not just the managing directors. Because of this, I believe that our business was more of a success as we were all motivated to achieve more than was expected. Meetings A meeting are called together to discuss or investigate problems, give information, consult the views of others, take decisions or plan courses of action, when more than one person is involved. As methods of communication, involving employees in the management of the business, and spreading information, meetings have an important part to play in motivation. They are, therefore, an important management tool, and any manager needs to have the skills and experience to use meetings. Meetings are an important part in the management of any business and are called on several levels. * At director level, meetings are called to discuss and take decisions on the future strategy of the business and to set aims and objectives. * At senior management level, meetings are called to decide on plans of action to implement strategy and achieve objectives. * At department or team level, meetings are called to disseminate or given information, investigate problems or ways of doing things, consult the views of team members, and plan the work of the team to achieve its targets. As with any team activity, the effectiveness of a meeting is also affected by the style of leadership and decree of control exercised by the person chairing the meeting. ————————————————- ————————————————- ————————————————- Below is a copy of the minutes from a team meeting. 1st October 2010 Meeting started at 2:30 – ended 2:40 Agenda 1. Decide food 2. Questionnaires 3. Welsh Bac group. Present at meeting -All. Food discussed. Discussed what food and drink we want to supply at the disco. With each ticket purchased, pupils will be provided with a free drink and packet of crisps. Prices of products have been researched, as a group have decided to purchase the cheapest product. Have decided that we will not be giving fizzy drinks as the free drink, but will be selling them throughout the disco. Also we have decided to offer other crisps, chocolate and sweets, although products will need to be checked for nut allergies. Questionnaire discussed. Production manager to produce a questionnaire to find out what pupils want at the disco. We have decided to issue two questionnaires, one for lower school and one for upper school. By doing this we can cater the for both disco’s effectively. Welsh Bac group discussed. Along with the disco we need to include a Welsh Bac group for their business enterprise. We have decided on a group who will be selling glow sticks at the disco. All profits made from sales of their products will be added to total donated to our chosen charity. Date of next meeting: 12th October 2010 ————————————————- Detailed discussion of meeting Throughout our task, we regularly held meetings on a fortnightly bases. This enabled the team to review the task and deadlines. During meetings the team were able to communicate ideas and discuss problems. In the meeting included above, the reasons for holding the meeting were to discuss the agenda: * Decide food * Questionnaires * Welsh Bac group. During this meeting we were able to decide that we would give pupils a free drink and packet of crisps with their ticket purchase. We all agreed that this would be an incentive for the pupils to attend the disco, and thought that it was fair to provide one free drink and one free packet of crisps as the disco would only last an hour and a half. After looking through research from the production manager, we decided that the free products would be the cheaper of our stock. From the research we concluded that we would be purchasing small squash cartons and space raider crisps, as the free products. As these were the products that all pupils would be given, we decided that they shouldn’t be full of additives, like a fizzy drink or sweets. As well as the free products, at the disco we sold additional snacks and drinks. We decided that these products should be named brands and widely recognised by the pupils, which we felt would persuade the pupils to purchase them. At this meeting we decided that extra research was needed to guarantee all products sold would not contain nuts, ensure we would not cause any allergic reactions to any of the pupils. The second topic on the agenda was the questionnaires. We needed to gather data and primary research for our event. We concluded that the best possible way to do so was through a questionnaire, getting answers directly from the target market it was aimed at. During this meeting we discussed what types of questions needed to be included in our questionnaire. To begin with we discussed what needed to be included in the questionnaire. We wanted to find out what products the pupils would want to purchase at the disco and if the products we were researching would be suitable. Also we wanted to ask the pupils what types of music they wanted to listen to at the disco, and if they would like to hear Christmas songs at the disco, as this would enable us to cater for all their music tastes. We had previously discussed inviting a band to our event, but we needed to know if the pupils wanted this along with any items they would like available at the event. As we were having two discos’ we needed to cater for both. We decided that we would need to produce two questionnaires, for both upper and lower school. This would allow us to design the discos around the pupils. After discussing the questions, the managing director delegated the task of producing the questionnaire to the marketing manager. We all felt that he was the right person for the task. We have been approached by a Welsh bac group, who as part of their course need to include business enterprise. This group would like to be a part of our disco, and wish to sell glow sticks during the event. As a team we decided that glow sticks would be an ideal product to sell at a disco, and agree that the pupils would enjoy them. We agreed as a team and with the welsh bac group that the profit they make will be contributed to our total, and donated to our chosen charity. Analysis of the meeting It was important to have regular meetings through our task, as it allowed us to come together as a team, to evaluation our work and organise tasks. I would consider these meetings beneficial to the team, as it motivated us to work together and focused us on the job at hand. The advantages of the above meeting: * Analyse individuals work. * Make decisions as a team. * Able to keep track of progress. Resolve problems as a team. * Discuss future tasks. * Easy way to communicate within the team. * Problems resolved quickly and efficiently. * Agenda was met. The disadvantages of the above meeting: * Meetings quite short. * No future deadlines set. * New ideas were not discussed. * No alternative agenda’s were discussed. * Welsh bac group was discussed without their presence. * Meetings were not set on regular bases. Even though I regard our team meetings as an effective means of communicating within the team, I feel that there are areas that need to be reviewed and improved. Initially the length of the teams meetings is an area I believe could be improved. The majority of our meetings would last 10-15 minutes. I personally believe that this was not enough time to discuss all topics on the agenda, and allow team members to raise additional topics. Also by having meetings at 2. 30, didn’t leave us much time in a normal school day to get tasks done that have been discussed. If we held all our meetings first thing in the morning, it would leave us the rest of our lesson (and free lessons) to address issues raised in our meetings. On many occasions deadlines were set during meetings, however this did not happen at all meetings. I believe that by not setting team deadlines during meetings, team members did not know what their tasks were or how to address them. Also this meant that progress was slowed, which lead to work being rushed as we came closer to the event. If we had set deadlines and tasks during every meeting, I feel that progress could have been made earlier, allowing us to concentrate on the more important issues. Furthermore it would have enabled team members to identify their progress what they need to do next.